Once again I am thinking about how much we can do with audio. It seems so simple, but we don’t use it as much as we could/should?
Meeting the training needs of our sales staff is a continual challenge. It is increasingly harder to balance between providing the knowledge needed with the time they have in the office or at a computer. How can we do a better job of using the “window time” they have in their cars? Audio seems to be the answer; whether it is an actual podcast that is created weekly or bi-weekly or audio files that provide just in time training on hot topics. I think we have an opportunity to create some new training deliverables, using audio, which can still provide the knowledge needed but in a format that allows the sales team to take it on the road.
Shelia - I agree. I think there is a lot of opportunity for the use of audio in sales training. There's something about hearing how someone would ask a question in a sales presentation that makes it so much easier to then do the same. It's like they don't have to make or reinvent their own wheel, they have a starting point to then make their own. I think it would be so beneficial to listen to a sample interview before you hold one. Just in time training when the sales person needs it, not when it's convienent to hold the class. Very powerful.
ReplyDeleteI love the idea of listening to podcasts in the car. Haven't figured out the easiest way to make it happen. I don't think my car has a USB or other jack to plug in an MP3 player, and I don't like the idea of headphones.
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